Odor and color are strongly associated. Numerous studies demonstrate consistent odor‐color associations, as well as effects of color on odor perception and language. Yet, we know little about how these associations arise. Here, we test whether language is a possible mediator of odor‐color associations, specifically whether odor‐color associations are mediated by implicit odor naming. In two experiments, we used an interference paradigm to prevent the verbalization of odors during an odor‐color matching task. If participants generate color associations subsequent to labeling (...) an odor, interfering with verbalization during the task should affect the ability to make color associations. In Experiment 1, contrary to our hypothesis, verbal interference did not affect odor‐color matches. However, since performance accuracy on the verbal interference task was high, it is possible our task did not sufficiently disrupt verbal processing. In Experiment 2, we, therefore, used an active verbal interference task, and still found no difference across interference conditions. Odor naming accuracy, odor familiarity, and odor pleasantness, however, did predict odor‐color matches. This suggests that although color associations are related to semantic factors, they are not generated by recruiting odor labels in the moment. Overall, our results do not provide evidence that language plays an online role in odor‐color associations, instead, they are consistent with the claim that language may have shaped associations during development. (shrink)

About 1910 it became customary to call Bergsonism and all related tendencies ‘new philosophy’. This term was designed not only to contrast an apparently revolutionary idea with the classical intellectualism of the Franco-German academic tradition and with the platitudes of a philosophy that affirmed and believed itself to be inspired by positive science; the concept of ‘new philosophy’ was meant, above all, to imply that, starting with Bergson, philosophy intended to change its position in regard to human experience. No longer (...) an explanation from afar of the world and of consciousness, philosophy professed to be henceforth one with this experience; not satisfied to shed light on man and his life, it aspired to become this life, now at the stage of complete self-awareness. It seemed that this ambition constrained the philosopher to renounce philosophy's ideal—to be an exact science—since this ideal is not only inseparable from the idea of an impartial and detached spectator, but also from that of a reality so constituted as to be an object of pure vision. On the other hand, however, to abandon this ideal proved less acceptable than ever. The startling progress of positive science gave birth, or rather rebirth, to the illusion of a total explanation: how then could one admit that philosophy would triumph over its secular uncertainties by drawing away from this brilliant example? The relative failure of Bergsonism is possibly due precisely to the fact that it never was willing to make any clear statement of choice in this matter. (shrink)